I was about to buy myself a Kindle Fire HDX for Christmas for one reason only: Mayday Amy. Then I found out the redhead on the television ads is actress Amy Paffrath and I have a zero chance of being rescued by her.

Amy Paffrath does not work for Amazon. She plays bit parts on television series (and appears to work regularly. She's 30 years old and from Missouri.

Here she is with black hair in a music video:

Getty Images, Frederick M. Brown
Getty Images, Araya Diaz
Getty Images, Imeh Akpanudosen