Vitamin Water is certainly embracing the internet in their latest ad. In the spot, a man leaves his apartment to go search for their sweet, vitamin-enriched product. He is barely off his stoop when he’s confronted by a sexy sax man. (Who is unfortunately not playing the solo from ‘Careless Whisper.’) And look, there’s a fellow planking on the fire hydrant. Yep, internet fads (or memes) have come to life.