Fear-based marketing where companies prank unsuspecting people is huge right now, especially online.

And there's a great parody that was just posted on YouTube, where fake executives talk about the benefits of scaring customers, and go way too far with it.

First, masked men break into someone's house and abduct them . . . before finally revealing they're in a beer ad.  Then a guy runs off with a woman's baby, and it turns out to be a deodorant ad with the tag line, "Stay fresh under stress."