In today's world, I think it's difficult to come up with new effective ways to sell a product. We are constantly bombarded with ads, some interesting and some awful.
I thought this hit the target pretty well! And it kept me captured through the whole thing.
This is just another sign that TV is brainwashing our kids. Some guy had his 5-year-old daughter identify 30 different logos, and she knew a lot of them. I guess advertising does work!