In a summer filled with misfires and box office disappointments, the horror genre has kept its head above the water. The Conjuring 2 crossed the $100 million mark. Lights Out was a gigantic sleeper hit. And now, Don’t Breathe has closed out August with a surprising bang, dethroning Suicide Squad with a very strong opening weekend.
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
Despite receiving overwhelmingly negative reviews, Suicide Squad opened with record-smashing numbers, obliterating the record set by Guardians of the Galaxy back in 2014. And yet, the box office of summer 2016 has taught us one thing: anything can happen after that opening weekend and it probably will. This certainly looks like a huge victory for Warner Bros. and their DC Extended Universe right now, but who knows what next week will bring?
This has been one of the strangest summers in recent memory when it comes to box office analysis, not because so many high profile movies have disappointed (although that has certainly been interesting), but because so many new releases are hanging out in the grey zone between hit and misfire. In an era where the success of so many movies is determined purely by opening weekend numbers, we’ve spent the past few months watching as movies has defied expectations after a weak opening or rode a solid opening into oblivion. The cut-and-dried successes can be counted on one hand.
This may have been one of the weakest weekends at the box office this summer, with audiences seemingly avoiding movies new and old like the plague. Even the victories feel a little half-hearted, with Teenage Mutant Ninja Turtles: Out of the Shadows taking number one at the box office while not even coming close to matching the business of the first film. With Popstar: Never Stop Never Stopping simply bombing, the only new release to show promise was Me Before You.
Deadpool ruled the box office for the second weekend in a row, following up its record-breaking opening with with a strong sophomore weekend that proved its initial success was no fluke. In fact, the three newcomers didn’t even stand a chance against this red-suited menace, as Risen, The Witch, and Race all found themselves punted further down the top 10.
It took Avatar two and half months to become the highest grossing movie of all time. Star Wars: The Force Awakens will surpass its domestic box office gross within the next day or two after less than three weeks in release. The big question now is when J.J. Abrams’ sequel will find its ceiling because as of right now, it’s showing no signs of slowing down.
Once families finished feasting on Thanksgiving, they had several options: continue enjoying each other’s company in the privacy of their own home, brave the crowds in search of deals at the retail store of their choice, or nip any potential argument over politics in the bud by heading out to the movies. Option three was apparently a popular one this year, as the overall top 10 for the week was the healthiest it has been in awhile, with The Hunger Games: Mockingjay – Part 2 fending off The Good Dinosaur and Creed, which still performed well.
As expected, The Hunger Games: Mockingjay – Part 2 topped the box office charts this weekend. But like the war in the movie itself, it all feels like something of a hollow victory. That may seem like a weird thing to say about a movie that broke $100 million in its opening weekend, but this is a new low for the series’ box office receipts…and it’s not even close.
With Star Wars: The Force Awakens less than a month away from release and anticipation reaching a feverish level unseen in movie fans since 1999, the timing is right for SNL to gently skewer the upcoming sequel. The sketch is really just an excuse for the cast to break out a bunch of impersonations they’ve obviously been keeping in their back pockets while letting them interact with actual Star Wars cast members, but c’mon, that’s all the excuse you need, really.
It was actually a pretty solid weekend at the box office for movies that weren’t brand new. If your movie was playing in its second, third, or even fourth week, you were fine. If your movie was a new release, you were in for a rough couple of days. While the The Martian, Goosebumps, and more showcased impressive legs, a huge batch of other movies faltered this weekend. At least five major releases fell flat on their faces.
The success of Hotel Transylvania 2 proved that family-friendly horror-themed movies stand to make a whole bunch of cash when released in the vicinity of Halloween. Now, Goosebumps is here to ensure that we’ll be getting slightly scary kids’ movies every October for the foreseeable future. The adaptation of the popular book series opened at number one, riding a wave of nostalgia and family appeal to a very strong start, beating out some pretty serious competition.
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