Taylor Swift Just Signed a Brand New Record Deal
Taylor Swift can now call Universal Music Group her new home.
The chart-topping global pop star officially signed a new multi-year recording deal with UMG, which will distribute the artist's music worldwide while its subsidiary, Republic Records, will serve as her label in the U.S.
Swift announced the news on Instagram Monday (Nov. 19), writing, "I'm ecstatic to announce that my musical home will be Republic Records and Universal Music Group. Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. It's so thrilling to me that they, and the UMG team, will be my label family moving forward. It's also incredibly exciting to know that I'll own all of my master recordings that I make from now on."
"It's really important to me to see eye to eye with a label regarding the future of our industry," the singer continued. "I feel so motivated by using new opportunities created by the streaming world and the ever changing landscape of our industry... I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers and producers."
As part of the conditions of her signing, Swift also negotiated that UMG distributes money from any sale of the label's Spotify shares back to their artists, which UMG "generously agreed to."
"I see this as a sign that we are headed towards positive change for creators – a goal I'm never going to stop trying to help achieve, in whatever ways I can," Swift said.
"Few artists in history approach Taylor Swift's combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything," UMG Chairman and CEO Grainge said of the signing in a statement.
"I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers," he continued.
Previously, Swift was signed to Big Machine Records. Her last studio album, Reputation, was released in Nov. 2017.
Does Taylor Swift's new record label signing mean a seventh album is officially in the works? What do you want to hear from the pop star's next record?