When you’re a small business owner in Grand Rapids, Michigan, you know your success depends on how visible your business is to your ideal customers—and that depends on how well you’re using SEO and web design to your advantage. Working with a digital marketing company or ad agency is a great place to start, but where do you go from there? If you’re a small business owner in Grand Rapids, your success depends on how effectively you use your advertising and marketing budget. But what’s the best way to do that?

Should you work with a local digital marketing company or advertising agency? (Yes!)

Should you come up with strategies for SEO and social media marketing? (Absolutely.)

Is it a good idea to DIY your website design? (It’s not.)

You have a lot of options to consider when it comes to digital marketing for your business—some better than others—so strap in and keep reading to get a jump on your competition.

Did you know that 83% of Grand Rapids’ residents have internet access? That adds up to an audience of nearly 166,000 people you could be reaching online right now. But if you don’t have a website or don’t use digital marketing and SEO, they might never even know your business exists. After all, there are more than 16,000 businesses registered in Grand Rapids, so the competition for getting noticed is everywhere. A good digital marketing company or ad agency can help you do just that!

Here’s how digital marketing can turn that local internet audience into leads, jobs and sales for your Grand Rapids, MI business.

Marketing Tip #1: Analyze your current digital marketing efforts.

Before you start taking steps to get more leads online and bring in more customers to your Grand Rapids business, analyze the digital marketing and advertising efforts you’ve already started. That could include:

  • Your Google My Business listing
  • Your Facebook business page
  • Your existing business website
  • The use of SEO keywords in your site’s content
  • Any online directory listings
  • Any paid ads on Google, Facebook or Instagram
  • Any reviews on Google or other review sites

Having any of these things already up and running means you’re off to a great start, but don’t worry if you only have one or two—or none. It’s never too late to improve your digital marketing and get more leads for your Billings business. A good advertising agency, digital marketing company or local SEO company can get you on the right path.

Marketing Tip #2: Start with website design and SEO.

Websites and SEO are the foundation of every good digital marketing campaign—ask any local digital marketing company or advertising agency.

Your website is your online storefront and the next step you should take in your digital marketing journey. It’s where people go when they want more information about your business and how they find your contact information. If you don’t have a website, you’re taking the risk of losing customers to your competitors who do.

SEO, or search engine optimization, is what gets you found on Google and other search engines when potential customers search for the products or services you provide. How does it work? An SEO analyst researches your industry and how often the people in and around Grand Rapids are searching for it. They look at the keywords Grand Rapids residents are typing into Google, and then they create a list of those keywords and integrate them into the content on your business website.

Now, when your ideal Grand Rapids, MI customers search for you on Google, your website will be one of the first results, and they’ll be just a click away from becoming a customer. It’s the most straightforward way to get more leads without wasting money on a lead generation company.

Marketing Tip #3: Try social media marketing.

Chances are, the majority of your ideal customers are active on some form of social media—Facebook, Instagram, Twitter, Snapchat. You name it. So why not deliver your ads to them on a platform they’re familiar with and invested in?

Social media marketing is a great way to target your ideal customers and put your message directly on their feeds where they’re most likely to see and interact with it. It also allows you to interact with new and existing customers via your business page, where you can answer questions, respond to reviews, and post about upcoming sales or new products. If you haven’t tried social media marketing, it might just be the boost your Grand Rapids business needs to stand out from the crowd.

Choose a Digital Marketing Company That Knows Grand Rapids Businesses

Any digital marketing company or ad agency you work with should be familiar with your local Grand Rapids market. Consumer habits and market trends tend to vary from city to city and state to state, so finding a digital marketing company that knows Grand Rapids will be invaluable to your business. That experience will allow them to:

  • Recommend products and services that fit your business’s long-term goals.
  • Brainstorm digital marketing ideas that will appeal to your local audience.
  • Suggest improvements to your digital marketing campaign to help you get more leads.
  • Create a personalized marketing campaign, including professional web design, SEO and reputation monitoring.

Townsquare Interactive is a local digital marketing company and advertising agency with experience working with Grand Rapids businesses. We’ve helped thousands of small business owners break into the digital marketing space and find success with website design, SEO and social media marketing. We can help you, too!