iPhone Bra NOT A Good Idea? Or Is It?

I saw today an article today where the University of WA juniors Mariah Gentry and Kyle Bartlow have created a new bra that features an iPhone holder. 

The college co-eds say "From our own personal experience, we know that women hate taking purses to dances, bars or dance clubs.

Leaving the items at home can pose a safety risk, but with JoeyBra women  will never have to worry about losing or damaging their valuables again."  Each bra costs $30 A Joey sports bra is also in the works.

So I googled the bra and along with info on Joeybra, I also found an article WARNING AGAINST wearing a cell phone on your body.

Plenty of times when I jog, I'll slide my into my sports bra and have wondered if it was safe for the phone and for myself.

I thought the Joeybra sounded like a good idea till I read the other article.

Check it out for yourself and decide what you think. And feel free to post your reply!