Shark Week might be more than a month away, but that hasn't stopped the Discovery Channel from starting its ad campaign for the highly anticipated programming.

Its first ad of the season takes us to a fake local news station's coverage of the rescue of Snuffy the Seal. The tag line says it all: "Shark Week. It's a bad week to be a seal."


The ad is shocking, awesome, and effectively getting fans pumped for August 4.

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